Graphic design is a popular sector of employment, but it also receives a lot of criticism from those who have no idea what graphic designers do. We’ve produced a list of 10 common myths about graphic design below to assist you better understanding the field and getting over some common misunderstandings about the business!
Design is an ever-evolving art form that has come a long way in the last 100 years. Every day, new trends and techniques emerge to create innovative graphics for print ads or branding material such as logos and letterheads; we even see some designers incorporate 3D sculptures into their work! But while graphic designing does bring this creative freedom with it – there are still common myths about what constitutes “good” designs today
The evolution of graphic design is nothing short of spectacular. From the early days where it was simply defined as work done for print, including book designing and illustration to more recent incarnations that have included everything from signage on streets or advertisements in magazines – there are so many different areas that rely heavily upon this form-finding process!
The term “graphic designer” emerged during this time period after being coined by William Diggins back when he only did illustrations but soon expanded into all other forms required under modern society today like typeface selection (think Helvetica vs Georgia) font editing software programs
We all know that graphic design is more than just print materials, but do you ever wonder what it’s used for these days? Web development and even virtual reality are examples of how this profession can be utilized in new ways. To better understand the definition behind “graphic designer,” we’ve compiled 10 commonly held beliefs about them into one article so far!
1. Graphic design is just about creating logos
Logos are often used to identify a business and its products. Logos can be memorable, like Nike’s swoosh or McDonald’s’ golden arches!
There are so many different things you can do with this design! You could apply it for posters, magazine spreads, or album covers. The possibilities really are endless—it all depends on what kind of project suits your needs best at the time
You’ll have an easier gig when designing something that has been created in advance rather than coming up with creatives independently because there may already be designs out there similar enough to pull off a copy-paste without much trouble.
2. Graphic design is only for print mediums
Graphic design, maybe more than print, now encompasses a wide range of digital mediums. Web advertising, social networking graphics, and email marketing are all examples of this. Many graphic designers are now responsible for online or user experiences (user experience development), content production, and online communities.
Whether it’s YouTube channel graphics, email headers, Facebook covers, or blog banners, every online or social media site uses banners of varying sizes. It is recommended to choose templates that are the suitable size to ensure that your design fits properly and to avoid pixelated banners.
3. Graphic design only uses still images
This animation GIF creates a social media commercial that sticks out on Instagram by using a slideshow of powerful text graphics, photos, and symbols. Animated & video have become an essential component of both the visual arts arsenal as video continues to grow as one of the most potent advertising platforms. Memes, infographics for Youtube clips, animated infographics, and social media advertising with a slideshow of photos and graphics are all examples of this.
If you’re running Social advertisements for your company, try making multimedia slideshows or GIFs for your brand, because research shows that they are five significantly more likely to engage Facebook users than static photos.
4. You need fancy tools for graphic design
For freehand design components, most professional graphic designers utilize advanced design software and a tablet with a pen. While these tools might provide designers with greater creative latitude, they can be costly and time-consuming to learn.
The good news is that too graphic design components, the normal individual does not need to invest in this expensive equipment.
Design tip: Many free creation programs (like Canva) are available on the market that make graphic design simple and accessible. Using these tools for all of your branding material can help elevate and professionalize your brand.
5. Choosing the appropriate font is all there is to it when it comes to graphic design.
One of the most important aspects of producing stunning graphics is the skill of word arrangement. However, this isn’t just about picking a nice-looking typeface.
You should think about which font type best complements your brand’s message, values, and demography.
The cursive script, for example, works well with classic companies, but solid sans serif fonts are just more contemporary.
The mix of typefaces on the page, the size and boldness of the text, the space among words, and the color of the text are now all factors to take into account.
When this comes to graphic design, font isn’t the only thing to consider. It all narrows down to how well the text connects with one of the other elements on the page, such as imagery, graphics, shapes, lines, borders, and white space. These must all operate in perfect synchrony to have a compelling design.
Design tip: It’s a good idea to include text as the final element to your design so that your typography blends in with the rest of it.
6. Graphic design is about following visual trends
Trends in graphic design, like any other creative sector, come and go quickly. Handwritten typefaces, pastel hues, and textures were all the rage in 2018. It’s almost certain that 2019 will usher in a fresh crop of graphic trends.
It is the responsibility of graphic designers to remain on top of current trends without becoming slaves to them. Beginners who are generating graphic design assets for their own firm may use the same approach.
It’s nice to include trends into your designs, but they shouldn’t be the major emphasis. Designs that combine fads may quickly become antiquated within a few months, meaning they will no longer have a strong influence on their target demographic.
Design tip: It’s OK to experiment with new trends for graphic design materials that will only be utilized for a short period of time (for example, social media graphics or event invites). Sticking to timeless design components for material that will be utilized continuously, such as your business emblem, is a smart idea.
7. You need to be a natural-born creative to do graphic design
Numerous professionals get attracted to the business because they all have a strong innovative nature and a sharp eye for design. But that is not to say that you have to become an organic artist to develop great designs. Graphic design, like any other skill, is something that must be taught and learned.
Contrary to popular belief, seeing a vision and having it come true magically is not always the case. Graphic design is a science as well as an art. It follows a system and strategy, which begins with an awareness of the many components that go into making an engaging and effective design.
8. Graphic design is about making things pretty
One of the most common misunderstandings regarding graphic design is that it is only about making things appear ‘beautiful’ or attractive to the eye. This isn’t always the case, however. To begin with, the descriptor “beautiful” is very subjective.
What one individual considers attractive may seem garish or untidy to another. Second, graphic design isn’t necessarily about being ‘beautiful.’ While it may be appropriate for a women’s beauty or fashion business to make designs seem tidy and attractive in the conventional sense, it may not be appropriate for a men’s hardware brand.
The goal of the design isn’t necessarily for the viewer to say, “Oh, that looks nice.” It’s sometimes done to startle, provoke thinking, or even anger the audience.
When it comes to designing, always consider the action you want your audience to do and work backward from there. This will have a considerably greater effect than just making your design appear ‘good.’
9. Graphic design is about what the creator thinks looks good
Graphic design, meanwhile, is not about what the designer believes looks good in a design. Of course, a designer must apply their best judgment when deciding what would appear best on the page. Finally, designers should create for their audience rather than for themselves or their clients.
Professional graphic designers are often compelled to set their own preferences aside to develop graphics that will appeal to their target audience. People who do their own graphic design using an app like Canva should follow the same technique.
Design tip: Conduct comprehensive research on your target audience before beginning your designs. You may also do industry research to determine whether design trends are very much attractive to your target market, and afterward, personalize them for your own brand.
10. Graphic design is about creating 100% original designs every time
When it comes to advertising and marketing design, originality is crucial since it helps you to differentiate yourself from the competition. This does not, however, imply that every time you wish to develop graphic assets, you must start from fresh. Professional graphic designers use templates to create comparable assets regularly. This ensures brand loyalty throughout your promotional materials.
Arranging templates for Posts on Instagram is an excellent way to get started when it comes to design. Users may create one or more templates with your company’s colors and logo, where you can also easily edit with words every time you decide to submit a new quote.
Drawing is at the heart of graphic design. Designers develop their work using a variety of tools, including applications like Illustrator and Photoshop.
They may use these instruments to sketch, but the process of designing is frequently more mental than physical or creative in nature. It’s not just about “art skills”; the best designers can conceptualize ideas on paper before translating them into visuals via digital means, which necessitates a strong understanding of composition, color theory, typography, and other design principles that aren’t intuitively obvious to most people who haven’t had formal training in visual communication. This makes graphic design an intellectual as well as a creative process – you can be good at both.